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The Paradox of Choice

Why More Is Less
Revised edition.
Title rated 3.85 out of 5 stars, based on 137 ratings
"Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions ; both big and small ; have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans,…

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