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Quotation

Jane: People don't like you. But that's okay. "Since love and fear can hardly exist together," if we must choose between them, "it is far safer to be feared than loved." That's Warren Beatty as well. Ben: No, it's not. It's Machiavelli. Jane: Sorry. I was just totally kidding. Fear. Let's talk about fear. The most effective political spot ever made... "Daisy." Pretty much won the election for Johnson, and it was shown once. Basically, this ad suggested that if Goldwater got in instead of Johnson, the crazy bastard would unleash a nuclear holocaust that would just blow up the world. So now this became a choice between saving the world and dying. You see, when voters are looking for hope, they always go for the new guy. But when they're scared, they look for a wartime leader.