The Man Who Designed the Future : Norman Bel Geddes and the Invention of Twentieth-Century AmericaThe Man Who Designed the Future : Norman Bel Geddes and the Invention of Twentieth-Century America
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eBook, 2017
Current format, eBook, 2017, Original, Available.Book
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"Norman Bel Geddes designed everything from Broadway sets to Chrysler cars; from the first all-weather stadium to Futurama, the prescient 1939 World's Fair exhibit that would go down as the most popular of all time. In The Man Who Designed the Future, B.Alexandra Szerlip tells the astonishing story of a 9th grade dropout with a Midwestern twang who presided over a seismic shift in American culture--a moment in which entertainment became immersive, people became consumers, and the country came to look the way it does today"--
Before there was Steve Jobs, there was Norman Bel Geddes.
A ninth-grade dropout who found himself at the center of the worlds of industry, advertising, theater, and even gaming, Bel Geddes designed everything from the first all-weather stadium, to Manhattan's most exclusive nightclub, to Futurama, the prescient 1939 exhibit that envisioned how America would look in the not-too-distant 60s.
In The Man Who Designed the Future, B. Alexandra Szerlip reveals precisely how central Bel Geddes was to the history of American innovation. He presided over a moment in which theater became immersive, function merged with form, and people became consumers. A polymath with humble Midwestern origins, Bel Geddes' visionary career would launch him into social circles with the Algonquin roundtable members, stars of stage and screen, and titans of industry.
Light on its feet but absolutely authoritative, this first major biography is a must for anyone who wants to know how America came to look the way it did.
Before there was Steve Jobs, there was Norman Bel Geddes.
A ninth-grade dropout who found himself at the center of the worlds of industry, advertising, theater, and even gaming, Bel Geddes designed everything from the first all-weather stadium, to Manhattan's most exclusive nightclub, to Futurama, the prescient 1939 exhibit that envisioned how America would look in the not-too-distant 60s.
In The Man Who Designed the Future, B. Alexandra Szerlip reveals precisely how central Bel Geddes was to the history of American innovation. He presided over a moment in which theater became immersive, function merged with form, and people became consumers. A polymath with humble Midwestern origins, Bel Geddes' visionary career would launch him into social circles with the Algonquin roundtable members, stars of stage and screen, and titans of industry.
Light on its feet but absolutely authoritative, this first major biography is a must for anyone who wants to know how America came to look the way it did.
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- Melville House Pub., 2017.
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