INTERCULTURAL BUSINESS COMMUNICATION, 6TH ED.INTERCULTURAL BUSINESS COMMUNICATION, 6TH ED.
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Current format, Book, 6TH ED, No Longer Available.Book
Current format, Book, 6TH ED, No Longer Available. Offered in 0 more formatsDirected primarily toward business majors, this text also provides practical content to current and aspiring industry professionals.
With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make readers aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general “dos” and “don’ts” in international business.
For courses in Intercultural Business Communication.
Prepare future managers to face the differences in business communication across cultures.
With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general “dos” and “don’ts” in international business.
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- BOSTON, MA : PEARSON EDUCATION, INC., C2014.
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