Design Literacy (continued)

Design Literacy (continued)

Understanding Graphic Design

Book - 1999
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Perseus Publishing
A sequel to its popular forerunner, this edition casts the net even further in examining the reasons and history behind various objects of design that have had a significant impact on our culture. The objects discussed range from the vintage posters that promoted concerts and fairs during the 1930s to a Rolling Stones' CD cover from the 1990s. This volume also investigates larger movements and phenomena, including Norman Rockwell's affect on Americana and Cartoon Network's hold on children. Like the first volume, this is an eclectic look at how, why, and if graphic design, in the broadest sense, works as an influence on the public eye. Designers, students, and anyone interested in the history and dynamics of graphics as art and craft will find this an engaging and instructive read.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Book News
A senior art director for the New York Times , Heller continues his exploration of the relationship between graphic design and popular culture. The 67 essays, some previously published and some by others, range in subject from underground newspapers of the 1960s to a 1990s Rolling Stones CD cover, and professional work by graphic artists Paul Rand and Saul Bass. Annotation c. Book News, Inc., Portland, OR (

Publisher: New York : Allworth Press, c1999
ISBN: 9781581150353
Characteristics: xiv, 281 p. : ill. ; 25 cm


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